Consumer attention is becoming the most valuable currency in marketing
Privacy Regulation & Securing Consent
Partial View of the Consumer
Rising Customer Acquisiton Cost
Declining Daily Active Users
Consumer signals now directly influence the 1 Tn$ Digital Advertising Market
Deprecation of 3rd party trackers
Privacy Enhancing Technologies (PETs)
Building your own First Party Data
Responsible use of consumer consent
$150 Bn$ AdTech & MarTech Industry under disruption and rearchitecture
Performance Vs Brand Marketing
BigTech under scrutiny on privacy compliance
Convergence of AdTech and MarTech
Proprietary Consumer Data
A Privacy by Design Consumer Centric Decentralised SaaS Platform
Enlist existing consumers
Enrich them with complimentary signals
Engage through curated audiences and cohorts
Exchange value through a marketplace
Powered by Seven Deep Tech capabilities that rearchitects the marketing ecosystem
Our Vision is to facilitate a frictionless digital platform economy where authentic value discovery is met through the principles of trust, transparency and convenience through these 7 technologies